GROWTH KIFLAYIM
Winning at Work and Life

Partners I Enjoyed Serving

El Al
Maccabi
City of David
Bet Shemesh
Osher Ad
Sugat
iAngels
The Fellowship
OurCrowd
Bnei Brak
Israel365
Hayovel
American Friends of Magen David Adom
HolyGems
Israel365 Media
The Times of Israel
Israel Ministry of Foreign Affairs
Hebrew University of Jerusalem
El Al
Maccabi
City of David
Bet Shemesh
Osher Ad
Sugat
iAngels
The Fellowship
OurCrowd
Bnei Brak
Israel365
Hayovel
American Friends of Magen David Adom
HolyGems
Israel365 Media
The Times of Israel
Israel Ministry of Foreign Affairs
Hebrew University of Jerusalem

Shlomo Schreibman

Business Psychologist & Executive Coach

I bridge the gap between human behavior and bottom-line revenue. By integrating over a decade of "in-the-trenches" executive leadership with behavioral psychology, I help companies optimize leadership teams, resolve complex organizational conflicts, and scale growth.

Shlomo Schreibman

Proven Scale

Scaled Israel365Media from $100k to a 7-figure retainer business with 150,000+ e-commerce customers.

Elite Track Record

Trusted advisor to 100+ clients — El Al, MyHeritage, Osher Ad, Knesset members, and major global NGOs.

The Psychological Edge

Specializing in family business dynamics, high-stakes mediation, and the science of intrinsic motivation.

PERSONAL, TEAM, AND FAMILY BUSINESS GROWTH

Building clarity, alignment, and sustainable success

I partner with founders, leadership teams, and family businesses to create growth that actually lasts. The focus is not just performance, but alignment between people, roles, and life.

What this includes

  • Founder and family vision alignment

  • Leadership structure and role clarity

  • Conflict mediation (גישור) and resolution

  • Executive 1:1 leadership coaching

  • Targeted workshops for leaders and HR

BUSINESS GROWTH AND STRATEGY

Turning clarity into revenue and momentum

This track is about building a business engine that is focused, differentiated, and resilient.

What this includes

  • Revenue and pipeline strategy

  • Pricing, positioning, and negotiation

  • Compelling business storytelling

  • Custom strategy workshops

In the Media

Articles, podcasts, and more from Shlomo

Psychological Lessons for Businesses: What a Biblical Narrative Teaches Us About Workplace Anxiety and CBT
Psychology & Leadership•Growth Kiflayim

Psychological Lessons for Businesses: What a Biblical Narrative Teaches Us About Workplace Anxiety and CBT

By analyzing the biblical spies through the lens of CBT, we uncover four cognitive distortions that paralyze teams — and a roadmap to break free from them.

Read article
The "Babysitter" Fallacy: What Really Drives Employee Engagement?
Leadership & Culture•Growth Kiflayim

The "Babysitter" Fallacy: What Really Drives Employee Engagement?

Only 21% of employees worldwide are engaged at work. The fix isn't perks or bonuses — it starts with one number: 70%. Here's what the data really says about who holds the lever.

Read article
People vs. Points: What a Basketball Game Teaches Us About Family Business
Family Business•Growth Kiflayim

People vs. Points: What a Basketball Game Teaches Us About Family Business

What a story from Hapoel Jerusalem teaches us about the "Invisible Contract" we sign with our companies — and why the human choice and the practical choice are actually the same.

Read article
Productive vs. Happy: Do You Really Have to Choose?
Psychology & Work•Times of Israel

Productive vs. Happy: Do You Really Have to Choose?

Leaders often grapple with a seemingly impossible question: Can we demand more from our employees while keeping them happy? The answer is far more nuanced than a simple either-or proposition.

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The Untold Drama Playing Out in Israel's Workforce
Israeli Workforce•Times of Israel

The Untold Drama Playing Out in Israel's Workforce

With 100k Israeli soldiers returning to the workforce after months away, there's an untold psychological drama unfolding — and it's worth exploring from both sides.

Read article
The Psychology of Using "Context" to Explain the War
Psychology•Times of Israel

The Psychology of Using "Context" to Explain the War

How two people from similar backgrounds can view the same scene through utterly different lenses — and what the Fundamental Attribution Error reveals about our biases.

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5 Practical Tips to Deal With Stress During War
Mental Health•Times of Israel

5 Practical Tips to Deal With Stress During War

The constant barrage of news, sirens, and the emotional rollercoaster takes a toll. Five evidence-based tips to help you and your family get through with resilience.

Read article
What Do Behavioral Psychology and Crowdfunding Have in Common? A Lot.
Behavioral Psychology•eJewish Philanthropy

What Do Behavioral Psychology and Crowdfunding Have in Common? A Lot.

Thirteen cognitive biases and psychological effects you should leverage when strategizing how to fundraise through the power of the crowd.

Read article

Case Studies

Real results from real organizations — from family businesses to global NGOs.

Osher Ad

Scaling Leadership at a $1B+ Retail Giant

01

"Driving employee engagement at a massive scale for one of Israel's largest retailers."

⚡ The Challenge

Operating at a $1B+ annual revenue scale requires flawless execution, but managing and retaining frontline talent across massive retail operations was creating a management bottleneck.

🔧 The Solution

Delivered a comprehensive leadership coaching program for over 20 key managers, focusing on modern frameworks for high-impact hiring, intrinsic motivation, and employee engagement.

🏆 The Result

Empowered a critical tier of leadership with the exact tools needed to reduce turnover, boost morale, and sustain high-volume operational efficiency.

Family Business

Restructuring for Growth & Harmony

02

"Doubling revenue while saving Shabbat dinner."

⚡ The Challenge

A senior executive in a major family business was consistently missing KPIs. The matriarch feared that replacing them would destroy family dynamics, halting necessary organizational changes.

🔧 The Solution

Conducted a sensitive, strategic team restructure — successfully transitioning the underperforming executive out of the bottleneck and onboarding new leadership with clear boundaries and empathetic communication.

🏆 The Result

The business achieved 2x growth in Year 1, while successfully preserving positive family dynamics and giving the mother total peace of mind.

NGO & Crowdfunding

The Business Psychology of Giving

03

"How do you turn psychological theory into millions of dollars for non-profits?"

⚡ The Challenge

Jewish non-profits were relying on traditional, outdated fundraising methods, missing out on the massive potential of digital-era crowdfunding.

🔧 The Solution

We blended behavioral psychology with modern crowdfunding strategies, optimization techniques, and donor-engagement triggers (as featured in eJewish Philanthropy).

🏆 The Result

Generated millions of dollars in increased donations across multiple organizations by reshaping how donors think and give.

Read the Full Article on eJewish Philanthropy
Career Transition

From Burned-Out Coder to Impact Leader

04

"Helping a senior programmer trade his keyboard for a leadership role at a $100MM organization."

⚡ The Challenge

A talented senior developer was completely burned out on writing code but didn't know how to pivot his highly technical skill set into a fulfilling new chapter.

🔧 The Solution

We ran a deep-dive assessment to map the exact intersection of his core passions and innate leadership strengths, guiding his positioning for high-level executive roles.

🏆 The Result

Successfully coached his transition into a management role at a $100MM NGO, where he found the exact professional calling and purpose he was looking for.

Client Stories

Results that speak for themselves

Revenue & Family, Both Intact

"Shlomo doubled our revenue, but the real miracle? He did it while helping us set boundaries so our family business stayed a family. We scaled up without burning out or fighting at the dinner table."

— The M Family

Dallas

Growth Without the Drama

"Working with Growth Kiflayim was a game-changer. Shlomo helped us break through our revenue ceiling and restructured our team to work together with clear strategy and goals. Thank you!"

— David & Sarah K.

Co-Founders, Israel

The Ultimate Balance

"Shlomo didn't just scale our company, he taught us business and psychological principles that we use every day. Our team and family communication has never been stronger."

— Elena R.

Partner, Israel

GROWTH KIFLAYIM
Winning at Work and Life

Business Psychology that enables you to win at work AND life

© 2026 Growth Kiflayim. All rights reserved.